Location assets are a powerful tool in Google Ads that can help you target your ads to specific geographic locations. This can be particularly useful for businesses with multiple physical locations or those that want to reach customers in specific areas, also called Google Map Ads, GMB Ads.
To create a location asset, follow these steps:
- Access the Assets Tab
Log into your Google Ads account.
Navigate to the Assets tab. - Select the Location Asset Type
Click on the Location asset type. - Choose Your Data Source
You have two primary options to source your locations:
a. Our Locations
Google My Business: If you own the locations, you can directly import them from your Google My Business profile.
Google Maps Search: You can manually search for locations on Google Maps and add them to your asset.
b. Affiliate Locations
If you don’t own the locations but they sell your products or services (e.g., retailers or dealers), you can:
Browse: Explore a list of affiliate locations grouped by country and chain type.
Search: Use keywords to find specific affiliate locations.
- Select Your Locations
Once you’ve chosen your data source, use the search bar or browse the available options to select the specific locations you want to target. - Review and Save
Review your selected locations to ensure accuracy.
Save your location asset.
Using Location Assets in Your Ads
Once you’ve created your location assets, you can use them in various ad formats, including:
Search Ads: Target your ads to users searching for keywords related to your business and location.
Display Ads: Show your ads to users browsing websites and apps in your target area.
Video Ads: Reach viewers watching videos on YouTube and other platforms.
By effectively utilizing location assets, you can increase the relevance of your ads, drive more local traffic, and ultimately boost your business’s bottom line.