Business Owner’s Series – How to hire a Digital Marketer for your Company/Brand?

I like to share ideas on how to hire a best Digital Marketer for your project and prevent you from ending up paying a lot of money without positive results or implementing shady practices/strategies on your business or website that result in a reduction in search rankings or leads. How to find the perfect Digital Marketing Solution provider for your company?

Relationship between the Digital Marketer and Business Owner.

Good relationship is always very important for Life and Marketing too. This keeps Digital Marketer or Business owner to work on their Business Goals for a longer term with good understanding.

Digital Marketer should have Marketing skills, Strategic Skills, Technical Skills, Analytical Skills, Creative Skills and Implementation Skills with an Ethical approach.

Marketing is all about Value. First of all, marketer needs to understand the value of customers as well as the business or product. And, the marketer should be very clear about the product/business, Competitors, Target audience. He/She should understand, what makes your business content and/or service unique and therefore, valuable to customers and make sure it’s highlighted on your website for your current and potential new audience. What does your common customer look like and how do they currently find you online. Who are your competitors what do they do well online and potentially offline.

Creative Marketing Skills, what is this?

Digital Marketer should not always think about selling your product. He/She should also help people to discover your business/brand. Increase credibility – This will help people discover your content send out to be irresistible. Don’t Just sell, Engage.

Think about your profit. Profit within your budget.

Digital Marketer should have the clear idea about the marketing cost/timeline with good convertible strategy. They need to provide you recommendations for, how to improve rankings for customer search queries and the entire searcher experience.

They should assure best improvements with less investments.