First of all, your ad won’t appear every time you search for it. And that’s because it, depends on a number of factors, like your budget and other ads competing to appear for the same search phrases.
To build your Search campaigns, you will set up keywords in every ad group. In order to have your ads appear when people search for your product or service, you must choose keywords to match the words or phrases that people search for.
In Google Ads, Ad extensions can come in many forms and they all provide additional information to your audience. Example, include addresses, phone numbers, price or more links to other parts of your site. While the ad extensions you decide to use, should depend on your marketing objective.
