Can they compete with Black Hat Websites? Can a website compete for high rankings using only white hat techniques? First of all, you always want to be making a white hat website, something that stand the test of time.
One of the main things that differentiate a white hat site from a black hat site is that the black hat sites are typically built to sort of succeed for a few days or a few weeks, maybe a few months and then fail. People are not investing long term resources in making a great site. So one thing you can bear in mind is that if you’re making a white hat site, follow the sort of techniques that stand the test of time because black hat sites will come and go but as long as your site keeps rising in terms of visibility and viability. Eventually, the new black hat sites won’t be able to compete with the authority and the reputation that you’ve built up. The other thing to bear in mind is that Google is always looking at how to stop the white hat tricks. So the metabolism of spammers kicks up as they try to hack sites or do other nasty malicious stuff. But then Google tries to respond by writing hack site classifiers and other ways to sort of stop fresh trends or hot trend spam, things like that. So Google has been developing new tools to try to make sure that black hat spammers don’t get to stay around for as long as the white hat sites.`