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Here are the best ways to implement your business Online and Get more customers? Increase Brand Reputation, Increase Leads, Increase Conversions etc.
Create Google My Business account
Creating Google My Business(GMB) account doesn’t technical skill and that fairly straightforward, you need to sign up and verify. Google My Business helps to reach your business for Google searchers on their desktop or smartphone. It contains reviews, posts, photos, videos, and interactions with customers. This is especially helpful if you don’t have a website. At the same time, Reviews can help increase customer engagement.
Expand your presence to other relevant channels
What are the channels customers use the most to find businesses similar to yours? Try to estimate the time and difficulty of developing a presence on each channel. Prioritize putting your business on the most effective and efficient channels. Remember there’s no need for you to have a presence on every channel, just the ones that make the most sense for your local business, taking into account your time and technical expertise. After all, you still have a business to run. Go ahead and develop a presence on the relevant channels. There’s Facebook, Twitter, LinkedIn etc.
100% Profile completion
Include all the basic details about your business like, address, phone number, hours, rates, and areas you serve. This information is your call to action.
Consider building a website
Your online goals can’t be fulfilled with the existing channels and available resources. Please read my previous article.
Differentiate your business from the competitors
check out the competition for good ideas and to provide a benchmark for your business’s online presence. As the owner, you most likely already have a firm grasp of the competition. Analyse who are your competitors? What type of online presence do your competitors have? Do they have a Google My Business page, Facebook page, or a website? Of course, there’s no need for you to replicate their online behavior but checking out the competition can help determine best practices.
Next, what’s compelling about your competitors’ online presence? And finally, does your value-add truly distinguish your business from the others? In addition to investigating the competition, another approach to answering potential customer questions is to put yourself in their shoes. How would you, as a customer, verify the legitimacy of your business? Online reviews or testimonials from satisfied customers can provide legitimacy. It’s beneficial for all the positive reviews/feedback you receive in the offline world to be equally reflected in the online world. That’s the mental shift that needs to take place as you expand your business from offline to online.
Engage your customers with a holistic online presence
Thinking holistically, your potential customers may have first encountered your business on any one of a number of sites. However, they should be able to travel seamlessly between different channels to find more information about your business. On each channel, the information/reviews should convey a consistent message.
Linking between your each channel help potential customers explore your business holistically. While each channel might not be able to answer all potential customer questions, together they help your business make a conversion. Now, the last thing to do is double check that you’ve met your customers’ needs. Does your online presence facilitate your goal to increase revenue? Also, Keep in mind, Online Reputation is important for ensuring your brand has the best possible online image.
Congratulations on getting your business online!!!.
