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Yes. It is possible to grow your offline sales through Online Marketing. Google Ads Local campaigns make it easy to promote your stores to nearby customers. For this, your business should have registered with Google My Business.
With this solution, you can connect with your valuable customers and provide them with the information they need to visit your store, including location opening details, new operating hours, business offerings.
This cross-channel campaign type is focused on driving local awareness and increasing visits to your physical locations. It has been designed for advertisers with store sales goals. For example, a furniture business may use Local campaigns to get customers to come to their store or a restaurant may use Local campaigns to attract more diners to their locations.
How do Google Ads Local campaigns work?
You provide your store locations, a campaign budget, ad text, images, and video. Then Google’s massive computing power automatically optimizes bids, ad placements, and ad combinations so that you can promote your business at scale across Google properties, and maximize visits to your physical locations. With Local campaigns, your ads can appear on Google Maps when customers search for locations like yours, or explore a local area within Google Maps.
Your shop location can appear in local results on Google Search, when customers search for terms relevant to your business and its location. Also, your ad will show in YouTube as a TrueView ad, so that you can reach YouTube viewers who are near your business and likely to visit.
