The most successful businesses on Instagram test different promotion strategies to learn what works. One way to do this is by running two promotions with one or two differences and comparing their performance.
Here are some ways to test audience targeting, creative and budget, so you can learn how to improve your promotions.
Start by viewing your promotions results to understand what you want to improve. Look at how many people saw, engaged and interacted with your promotion. Compare these insights to your other promotions. Using your other promotions as a benchmark can help you understand what works for your business. If you want to increase engagement, try a new audience strategy.
Use an automatic audience or create your own audience if your business is location-specific.
Another way to try increasing engagement is to test different photos or videos to learn what your audience engages with most. For example, an artist could promote two different pieces.
A restaurant owner could compare how a picture of the menu performs against photos of their food. Compare each promotion’s results to learn which approach worked better. You can also test destinations.
If you’re a hair stylist, run one promotion with a profile destination so people can see your work. Run another promotion with a direct messages destination, encouraging people to request an appointment.
Compare their results to understand which destination helps achieve your business goals.
To reach more people with your promotion, try increasing its budget. As you spend more, you grow the pool of people you can reach. Make sure your ad runs for at least three days, so our ad delivery system has time to find the best people to reach.
The longer your duration, the longer it will appear in people’s feeds. Every business is different, so the key is to test different strategies until you find what works for you.